Solo Buds Behind the Design Style Frames
Below is a showcase of design frames created for the new Beats Solo Buds campaign that recently released, this was an amazing project to be a part of and the final result was truly stunning.
I was able to concept the idea of lasers cutting through the Buds revealing the wire frame and internals of the product. This concept made it into the final film.
Dramatic lighting was created to showcase the beauty of the product. For this concept we wanted do show the buds splitting revealing the speaker inside.
In this film live action blends with CG moments that were more graphic, using a 3D recreation of the on site location the team experimented with realistic CG moments that could blend seamlessly.
The internals of the Solo Buds create powerful sound distorting the concrete and other materials around it.
The charging cable attaches with the ripple of a sound wave, locking in place with a snap.
The ask for this exploration was to create a Rubik's cube effect where the Buds are scrambled and then rotate and fall back into place.
Early concepts of the speaker ball that builds up, showing the concept one powerful speaker that sounds like many surrounding you.
Early concepts of the wire frame and X-ray views that evolved into the final concept within the film.
Below is the final film executed by Untold Studios and Studio Mister.
Client:
Client: Beats By Dre
CMO: Chris Thorne
Head of Production: Michael Refuerzo
Sr. Producer: Angela Zappella
Creative Director/Art Director Casey Ryder
Associate Creative Director, Copywriter: Daniel Spooner
Global Brand Marketing Director: Omar Gurnah
Global Brand Marketing Managers: James Annis, Tobias Lammers
Product Marketing: Jeff Bruksch
Head of Business Affairs: Marnie Nieves
Business Affairs: Laney Gilani
Project Managers: Minh Tu Nguyen, Sam Lam
Beats Sr Art Director: Ailrick Young
CMO: Chris Thorne
Head of Production: Michael Refuerzo
Sr. Producer: Angela Zappella
Creative Director/Art Director Casey Ryder
Associate Creative Director, Copywriter: Daniel Spooner
Global Brand Marketing Director: Omar Gurnah
Global Brand Marketing Managers: James Annis, Tobias Lammers
Product Marketing: Jeff Bruksch
Head of Business Affairs: Marnie Nieves
Business Affairs: Laney Gilani
Project Managers: Minh Tu Nguyen, Sam Lam
Beats Sr Art Director: Ailrick Young
Production:
Production Company: Untold Studios
Director: FILFURY
Executive Producer: Luke Colson
Head of Production: Mariel Sands
Executive Producer: Tanya Ferguson
Coordinator: Jordan Wright
Line Producer: Paul Bock
Production Manager: Christine Park
1st AD: Clyde Goins
DOP: Josh Saideman
Steadicam: Emaad Elhardouzi
Creative/2nd Unit Director: Kahreh Daugherty
Stylist: Agga B
BTS: Jordan Wright
Director: FILFURY
Executive Producer: Luke Colson
Head of Production: Mariel Sands
Executive Producer: Tanya Ferguson
Coordinator: Jordan Wright
Line Producer: Paul Bock
Production Manager: Christine Park
1st AD: Clyde Goins
DOP: Josh Saideman
Steadicam: Emaad Elhardouzi
Creative/2nd Unit Director: Kahreh Daugherty
Stylist: Agga B
BTS: Jordan Wright
Edit:
Editor: Jack Pyland
VFX & Design:
VFX & Design: Untold Studios, Mister
Art Director/Designer: Albert Albaladejo
Designers: Cris VanNordstrand, Gina Gonsalves
VFX Producer: Lauren Oldfield
VFX Supervisor: Adrian Hurley
VFX Lead: George Rockliffe
Online: Matt Clarke
Type Design/Animation: Alex Belenkiy
Art Director/Designer: Albert Albaladejo
Designers: Cris VanNordstrand, Gina Gonsalves
VFX Producer: Lauren Oldfield
VFX Supervisor: Adrian Hurley
VFX Lead: George Rockliffe
Online: Matt Clarke
Type Design/Animation: Alex Belenkiy
Color:
Colorist: Untold Studios
Colorist: Aubrey Woodiwiss
Color Producer: Chloe Richardson
Colorist: Aubrey Woodiwiss
Color Producer: Chloe Richardson
Sound:
Sound Echo Lab
Sound Engineer Gavin Litt
Sound Engineer Gavin Litt
Music:
Music: The WURF Estates
Composers: KAHREH, Tyler Whisiker
Composers: KAHREH, Tyler Whisiker
THANK YOU
